Samsung Electronics has a new strategy for increasing its phone sales in North America and catching up with Apple. As reported by The Korea Herald, Samsung named this new plan “Tiger,” which is said to be an acronym.
According to the report, “Tiger” stands for:
- True No. 1 in all product categories
- Improve flagship market share
- Gap between Apple
- Record Year
Tiger is a set of goals that Samsung wants to achieve in 2022. While it is not clear what “true No. 1” actually means, we see that Samsung is not only aiming to sell more phones, but also smart products within its product ecosystem. In fact, Roh Tae-moon, head of Samsung’s mobile experience division, said: “Our MX (mobile experience) vision is to shift from a smartphone vendor to an intelligent device company. We will not be a tech brand, but a brand beloved by young generations, providing innovative experience,” according to the report.Additionally, the report says that Samsung’s goal for 2022 is to increase the sales of products over $600. Products like the upcoming Galaxy S22 flagship phones would surely fall within that price bracket.
As for the gap between Apple, even though Samsung had the largest market share in North American and European markets in the third quarter of last year, Apple continues to dominate overall smartphone profits.
It is suspected that Samsung discussed its Tiger strategy at a pre-CES 2022 executive meeting in Las Vegas. About 40 Samsung executives are said to have attended the meeting.